Trust grows as the rate of a coconut tree, and falls with the speed of a coconut. We want people to trust us. But how do we get people to trust us? “You’ll like the food, trust me!” Only that trust is not built by shouting the statement. A friend visited me in KL. “Where… Continue reading
Stories
Trust is better than attention
You may have been told (most probably by a marketer) that your business needs attention. Getting attention is difficult. Well, not really. It’s actually not that hard to get attention. Here are some examples: Here’s spider man selling Teh Ais: Does that make you trust the seller better? And it’s not uncommon to see marketers… Continue reading
Renter vs Owner
Yesterday, near midnight – I was in bed, chatting with a friend on WhatsApp when my messages didn’t seem to send anymore. Must be my internet, I thought. I shrugged it off, turn over on my side to talk to my wife, then did a bit of reading before going to sleep. Ding! Just before… Continue reading
How to get more shares on Facebook
How can we get more shares on Facebook? As a digital marketing agency, you get asked this question a lot. A few years back, I would have done the mistake most digital marketers do. Go back, try to figure out how to create social media photos and copy that would get many shares. Study case… Continue reading
How I Started Affiliate Marketing (It’s not because of $$)
In 2008, I was a full-time musician and self-taught music producer. I had just recently joined BNI, a networking group and at 18 years old, became the youngest member (at that time) in the whole of Malaysia. But I didn’t join BNI just to be crowned ‘the youngest member’. I wanted to recruit students for… Continue reading
Should I build a funnel?
You just paid for a $47 product. Your browser refreshes and you’re ready to get the product. But wait! A new page says you can buy an upgrade. The upgrade is worth $997 and you can get it at only $197, but only if you decide now. You took the offer. Paid for the upgrade,… Continue reading
How not to do SEO
SEO or Search Engine Optimization is the process of influencing the position of a website on the search results page when a searcher uses a query to search. Every business with a website wants SEO. If people search for a product and finds their website, bingo! A sale is potentially made. But with competition, doing… Continue reading
Mentor vs Coach
I think people who teach and guide have to define their roles. For a long time, I saw myself as a mentor. Well, I even run a site called Audio Mentor. What’s the difference? To the receiving end: A mentor is someone who does something better than you, because she has done it longer than… Continue reading
8 Blog Posts to Get Lots of Traffic
Writing an article? Here is a list of blog post title types – that will help you get lots of visits. I might add new post types and examples to this list. Make sure to bookmark this post. Let’s get started. 1 – The List Post 10 Dog Treats that Will Take Stress Away from… Continue reading
8 Ways to Make Money From Home
Last year in April 2020, during the midst of the first MCO – I wrote a list of 8 side-hustles marketers can do to make money. Fast forward today, we’re undergoing the third lockdown. So, I thought about sharing more monetization ideas, for those stuck at home. The world, people, need problems solved. Here are… Continue reading