In 2018, I pitched the idea of partnering up with a client. I’ve done some marketing work and we had a good working fit. That partnership brought life to the business that became LEAD. For 4 years (2018-2022), I headed marketing and sales. Through the years, I took on multiple roles to grow the business… Continue reading
Before the information age, you go to a doctor for advice. The doctor has power because he holds information. These days, people go to the doctor with a printout from the internet. They have become smarter than doctors. Some will even argue with the doctor! Because information is so accessible today, the doctor has lost… Continue reading
It’s almost guaranteed that you’ll feel better after doing hard things – the type of things that you don’t feel like doing. Doing a hard workout, waking up early, initiating a difficult discussion, finishing a difficult course, speaking on stage, breaking up from a toxic relationship. I had a difficult call with a business associate yesterday…. Continue reading
Whether you’re selling something, conveying something, or influencing – you’re communicating. Marketing is a lot about communication. Digitally, we write to communicate. Ads = Write Landing pages = Write Sales copy = Write Email marketing = Write Video script = Write Content marketing = Write Social media = Write Blogs = Write Email outreach =… Continue reading
That it’s nothing to brag about. And anyone can do it. Even you. In mid-2021, my father-in-law asked me if I’d like to join a 100KM run challenge. Not in one go. But to complete 100KM in a month. That breaks down to 3.4KM per day. Sounds doable, so I joined. I’m an okay runner…. Continue reading
It’s estimated that the average human makes 35,000 decisions a day. No wonder some of us have indecisiveness. Which title should I use for my blog? Google ads or Facebook ads? Use green or blue color for the button on my website? Hmm, which is the best data science course. Let me do more research…. Continue reading
Like many people, I’m part of many Whatsapp groups. This morning, in a group filled with mostly high schoolmates, a friend asked if anyone knew what a high CT value meant. Someone close to him contracted COVID-19, and her PCR test returned a high CT value. The group returned a few answers. And then just… Continue reading
I usually get emails from prospects asking if joining a course will help them get a job. What a question. Like asking if buying a pair of shoes will make me runner – no. A tweet by Naval makes a good reminder: Doctors won’t make you healthy. Fitness coaches won’t make you fit. Gurus won’t… Continue reading
How many courses have you bought from Udemy, still sit there – untouched from years ago? In just the past 12 months, I’ve bought many courses. Some of them on top of my mind are: Masterclass Udemy Story Skills Workshop by Akimbo Domestika God Tier Ads (for Google Ads) TheFutur Monthly1K Equities Tracker and more…… Continue reading
Trust grows as the rate of a coconut tree, and falls with the speed of a coconut. We want people to trust us. But how do we get people to trust us? “You’ll like the food, trust me!” Only that trust is not built by shouting the statement. A friend visited me in KL. “Where… Continue reading