Whether you’re selling something, conveying something, or influencing – you’re communicating. Marketing is a lot about communication. Digitally, we write to communicate. Ads = Write Landing pages = Write Sales copy = Write Email marketing = Write Video script = Write Content marketing = Write Social media = Write Blogs = Write Email outreach =… Continue reading →

That it’s nothing to brag about. And anyone can do it. Even you. In mid-2021, my father-in-law asked me if I’d like to join a 100KM run challenge. Not in one go. But to complete 100KM in a month. That breaks down to 3.4KM per day. Sounds doable, so I joined. I’m an okay runner…. Continue reading →

It’s estimated that the average human makes 35,000 decisions a day. No wonder some of us have indecisiveness. Which title should I use for my blog? Google ads or Facebook ads? Use green or blue color for the button on my website? Hmm, which is the best data science course. Let me do more research…. Continue reading →

Like many people, I’m part of many Whatsapp groups. This morning, in a group filled with mostly high schoolmates, a friend asked if anyone knew what a high CT value meant. Someone close to him contracted COVID-19, and her PCR test returned a high CT value. The group returned a few answers. And then just… Continue reading →

I usually get emails from prospects asking if joining a course will help them get a job. What a question. Like asking if buying a pair of shoes will make me runner – no. A tweet by Naval makes a good reminder: Doctors won’t make you healthy. Fitness coaches won’t make you fit. Gurus won’t… Continue reading →

How many courses have you bought from Udemy, still sit there – untouched from years ago? In just the past 12 months, I’ve bought many courses. Some of them on top of my mind are: Masterclass Udemy Story Skills Workshop by Akimbo Domestika God Tier Ads (for Google Ads) TheFutur Monthly1K Equities Tracker and more…… Continue reading →

Trust grows as the rate of a coconut tree, and falls with the speed of a coconut. We want people to trust us. But how do we get people to trust us? “You’ll like the food, trust me!” Only that trust is not built by shouting the statement. A friend visited me in KL. “Where… Continue reading →

Disclaimer: I’m a marketer. This post is for informational purposes only and should not be considered financial advice. Consult a financial expert before making any major financial decisions. I’m probably a late majority, if not laggard – with cryptocurrency. About 3 years ago, a friend told me about Bitcoin and the blockchain. Interesting concept, I… Continue reading →

7.674 billion people in the world (in 2019). A woman in Syria worries about where to get food for her children tomorrow. A man in a Delhi hospital mustered all his strength for one last breath. A young executive in Kuala Lumpur wondered if he could start his own business if the company he worked… Continue reading →

Ever felt like a drag having to go to the gym? Perhaps it is about getting down to work on that client project you’ve been procrastinating for days. Putting in the work is well – hard. But there’s a simple way to turn hard work into meaningful work. By changing the narrative from: I have to do… Continue reading →