Disclaimer: I’m a marketer. This post is for informational purposes only and should not be considered financial advice. Consult a financial expert before making any major financial decisions. I’m probably a late majority, if not laggard – with cryptocurrency. About 3 years ago, a friend told me about Bitcoin and the blockchain. Interesting concept, I… Continue reading
Posts in "Reuben’s Thoughts"
Why do people still litter?
7.674 billion people in the world (in 2019). A woman in Syria worries about where to get food for her children tomorrow. A man in a Delhi hospital mustered all his strength for one last breath. A young executive in Kuala Lumpur wondered if he could start his own business if the company he worked… Continue reading
Changing the narrative
Ever felt like a drag having to go to the gym? Perhaps it is about getting down to work on that client project you’ve been procrastinating for days. Putting in the work is well – hard. But there’s a simple way to turn hard work into meaningful work. By changing the narrative from: I have to do… Continue reading
Best Sellers
When you visit a bookstore looking for a good read – you’d stop to see ones on the Best Seller shelf. How about browsing Amazon’s ‘Best Books of the Month’? Or scrolling through the ‘Popular on Audible’ list. Because it’s a safe bet. The Best Sellers are what everyone is reading. And if everyone is… Continue reading
Dangers of social conformity
Social conformity is a type of social influence where people change their behavior, belief, or action – to fit in with a group. The latest example: Suddenly everyone you know on Facebook started creating avatar versions of themselves. It’s probably harmless, but if you look at it from a big picture – it’s a social… Continue reading
Have guts?
Humans crave validation. When put effort into creating something, we want to be acknowledged for the hard work we have put in. So we rush out to share our work and thoughts to the world. These days – they are usually done as a social media post. Then we wait for feedback, craving for that… Continue reading
Embrace the label

“Hi, nice to meet you – my name is Reuben. I’m head of marketing at LEAD and I help individuals grow. What is your name”? Oh hey, my name is ____ and I am _____. Labelling yourself. How do you introduce yourself? Forget the elevator pitch. What do you ‘label’ yourself as? Whatever you said,… Continue reading
10X your productivity with this hack (Guaranteed)

Were you hoping to find a list of productivity tips or a top 5 productivity tools to use today – in a post by Reuben? No! This blog is about getting things done. And I’m here to help you do more. Increase your productivity this week (guaranteed method) Step 1 – Install this browser extension, News Feed… Continue reading
To be interesting, be interested.
Perhaps the reason that we don’t appear as an interesting person to others is that we didn’t show enough interest. People will forget what you say, people will forget what you did, but people will never forget how you made them feel. Maya Angelou Go to a networking event. Talk to people. And how would… Continue reading
You get to do it.
The ability to reframe your mindset towards doing things is pretty powerful. Ahh shit, I have to finish my homework. Damn, the client is asking for ANOTHER design change, I have to do it. Sigh, I have to work out again today. When we start saying ‘I have to’, it’s when we are taking being… Continue reading