Search Engine Optimization (SEO) – is the process of influencing websites to show up on the search engine’s results page, following certain search queries. Notice that I said search engines. That’s because Google isn’t the only search engine. Yahoo, Bing, Baidu, Yandex, DuckDuckGo – are all search engines. The reason everyone focuses on Google is simply because… Continue reading
Posts by "reubenchng"
Avoiding Spinners
Recently, I taught a class on affiliate marketing, where I went through the process of creating content. Until someone asked a question. “Why create content? AI and article spinners can do a better job than humans.” What is an article spinner? An article spinner is a software that churns out seemingly ‘new’ content from existing… Continue reading
Best Sellers
When you visit a bookstore looking for a good read – you’d stop to see ones on the Best Seller shelf. How about browsing Amazon’s ‘Best Books of the Month’? Or scrolling through the ‘Popular on Audible’ list. Because it’s a safe bet. The Best Sellers are what everyone is reading. And if everyone is… Continue reading
Marketers make it seem easy
Life is pain, highness. Anyone who says differently is selling something. As quoted by William Goldman in the film The Princess Bride. Fairy tale wisdom – but true in every aspect. Marketers are not gullible to not know that customers generally want the easy way out. Six-pack shortcuts. 5 simple ways to market your business…. Continue reading
23 Psychological Triggers to Drive Action (for Marketing)
If I could turn back time, I would do a major in psychology. You see, as a marketer, you should first be a ‘student of markets’, not products, pricing, E-commerce or advertising. Those are important, but studying why people make decisions and buy is more crucial. Here is a list of psychological triggers – that… Continue reading
Bad time to start a business
During bad times (like right now), our lizard brain say don’t do something crazy like starting a business. “It’s too risky, and uncertain.” During good times, it says, dont start a business. Competition is fiercer than ever. Salaries are high. “Don’t be silly, it says.” There’s no better time to do what others refuse to… Continue reading
Hiring a WordPress developer and marketer
It’s Reuben and I’m head of marketing at LEAD, founder at Cat Insights. When we started LEAD – we were extremely scrappy. To market courses, we relied on platforms such as Eventbrite, Peatix. To deliver content, we made use of Facebook groups. Recently, we’ve been creating more content and building more solutions for our customers. To… Continue reading
Manipulation vs marketing
Manipulation: Get you to buy something that you’ll regret later on. Marketing: Get you to buy something that you’ll be glad you did later on. Marketing is not to be confused with manipulation. If you don’t feel proud about your marketing, then it’s usually because of some manipulation that exists with the thing you’re marketing. Case Study… Continue reading
Being specific
Consider these questions: Are there any questions? Is there anything I can do to help you? Those are bad unspecific questions that often lead to no questions being asked and no help needed. Yet, presenters ask that question all the time at the end of their presentations. A great tactic – is to be specific…. Continue reading
Study Notes: Marketing questions when building a product/service
Much of marketing is understanding who your product is for and what changes it does for them. What we can do is start by asking questions. Here goes: What do you make? What is it called? How much does it cost? Who did you make it for? What problem do you solve for your audience?… Continue reading