Social conformity is a type of social influence where people change their behavior, belief, or action – to fit in with a group. The latest example: Suddenly everyone you know on Facebook started creating avatar versions of themselves. It’s probably harmless, but if you look at it from a big picture – it’s a social… Continue reading
Posts by "reubenchng"
One-stop-solution
Not a good idea to label a business as a one-stop-solution for customers. So you sell clothing. Electric cables too. What? You even sell cereals and eggs. You’re a one-stop-solution supermarket store! And still it doesn’t satisfy the people looking for luxury designer bags and the in-store experience of buying one. You are not a… Continue reading
Birthday reflection: 20 lessons on marketing
I turned 30 a week ago! It made me reflect my 20s, and I so, in this post I wanted to share 20 key marketing and business lessons I’ve learned: 1 – Marketing is perception. Wine tastes better in an expensive glass. Or does it? The better question: How do you market expensive wine glasses?… Continue reading
Have guts?
Humans crave validation. When put effort into creating something, we want to be acknowledged for the hard work we have put in. So we rush out to share our work and thoughts to the world. These days – they are usually done as a social media post. Then we wait for feedback, craving for that… Continue reading
Always be building assets
We’ve heard it over and over again The rich buy assets. The poor buy liabilities that they think are assets. What if you can build assets? Back then, for a long time as a music producer I wondered for a way to bring in consistent revenue each month. The music industry, after all is very… Continue reading
How To Do Video Marketing
You just hit the ‘REC’ or ‘Live’ button. They look something like this: Or this And this Is that it? Yes. But what do you say? Well, think about the value you bring with your video. Why should someone watch it? Here are some starting points to start with: Can your video entertain someone? Can… Continue reading
Selling on social media
I’ve been selling some items on Facebook Marketplaces. Actually, I’ve sold a Macbook, camera, audio gear and many things that I no longer need. I’m definitely no ‘serial’ seller who consistently sells items on platforms like Mudah.my, Marketplaces or Carousel. But through my limited years of experience selling away things I no longer need on… Continue reading
Embrace the label
“Hi, nice to meet you – my name is Reuben. I’m head of marketing at LEAD and I help individuals grow. What is your name”? Oh hey, my name is ____ and I am _____. Labelling yourself. How do you introduce yourself? Forget the elevator pitch. What do you ‘label’ yourself as? Whatever you said,… Continue reading
Going ‘Live’
Today we put together a live-streaming setup, combining a high-quality video and screencast that we’ve been wanting to – for months. We got it right, today. Our main equipments were: Sony A6400 Blackmagic Design ATEM Mini Rode Wireless Go And you definitely need two computers to do effective streaming (my mistake last time) Take a… Continue reading
Single point of failure (what businesses can learn)
A single point of failure (SPOF) is a computer term that refers to a part of a system that, if it fails, will stop the entire system from working. Needless to say, that’s highly undesirable in any system that needs to be reliable and predictable. Too many businesses have SPOFs Let’s take the example of… Continue reading