In 2018, I pitched the idea of partnering up with a client. I’ve done some marketing work and we had a good working fit. That partnership brought life to the business that became LEAD. For 4 years (2018-2022), I headed marketing and sales. Through the years, I took on multiple roles to grow the business… Continue reading
If you own a content website, you’re no stranger to receiving emails from strangers. I get asked for a guest post every day! These are basically people hoping to get backlinks from your website. Here’s how it works: They ask to submit a free guest post. Gives you content that contains links to their website…. Continue reading
Recession is coming (maybe). Maybe you’re worried. I am. But remember, the biggest opportunities are made during the bad times. Over the last weekend, we ran a workshop to teach people how to build a website. We did 2 sessions, and more than 20 people (with no tech background) built a website and put it… Continue reading
Before the information age, you go to a doctor for advice. The doctor has power because he holds information. These days, people go to the doctor with a printout from the internet. They have become smarter than doctors. Some will even argue with the doctor! Because information is so accessible today, the doctor has lost… Continue reading
It’s almost guaranteed that you’ll feel better after doing hard things – the type of things that you don’t feel like doing. Doing a hard workout, waking up early, initiating a difficult discussion, finishing a difficult course, speaking on stage, breaking up from a toxic relationship. I had a difficult call with a business associate yesterday…. Continue reading
Prior to popular advice you find online like – “Use a Template!, put a picture!” The truth is hiring managers and bosses who hire want very different things. And their priority is definitely not looking for a resume with a nice template. I know, because I’ve hired and I’ve been hired before. Great hires don’t… Continue reading
Whether you’re selling something, conveying something, or influencing – you’re communicating. Marketing is a lot about communication. Digitally, we write to communicate. Ads = Write Landing pages = Write Sales copy = Write Email marketing = Write Video script = Write Content marketing = Write Social media = Write Blogs = Write Email outreach =… Continue reading
I’ve tried many hosting services through my years of digital marketing. Here are my one-liner thoughts about some of them. Hostgator – terrible support waiting time. Namecheap – Shared hosting is decent, adequate support time. But ridiculous limits on inodes. Bluehost – Decent. Make sure to read the fine print for service charges. (E.g. Hosting… Continue reading
A week ago, I became aware of an event I could bring my dog to. What attracted me was that there was going to be a walkaround vet. I wanted a free check-up for my dog. The event was simple. A few booths, an obstacle course for activities, some giveaways, a dog photo booth, and… Continue reading
Most of our parents (and you, if you’re a parent) will agree that getting a certificate is important. People believe having a certificate, is having a safety net. You can always apply for jobs with it. You’ll never go hungry. I agree that having a certificate is an advantage. But there’s a danger: People who… Continue reading