Prior to popular advice you find online like – “Use a Template!, put a picture!” The truth is hiring managers and bosses who hire want very different things. And their priority is definitely not looking for a resume with a nice template. I know, because I’ve hired and I’ve been hired before. Great hires don’t… Continue reading
Posts by "reubenchng"
Learn to write
Whether you’re selling something, conveying something, or influencing – you’re communicating. Marketing is a lot about communication. Digitally, we write to communicate. Ads = Write Landing pages = Write Sales copy = Write Email marketing = Write Video script = Write Content marketing = Write Social media = Write Blogs = Write Email outreach =… Continue reading
Best WordPress hosting
I’ve tried many hosting services through my years of digital marketing. Here are my one-liner thoughts about some of them. Hostgator – terrible support waiting time. Namecheap – Shared hosting is decent, adequate support time. But ridiculous limits on inodes. Bluehost – Decent. Make sure to read the fine print for service charges. (E.g. Hosting… Continue reading
The marketing funnel
A week ago, I became aware of an event I could bring my dog to. What attracted me was that there was going to be a walkaround vet. I wanted a free check-up for my dog. The event was simple. A few booths, an obstacle course for activities, some giveaways, a dog photo booth, and… Continue reading
Knowledge-based opportunities
Most of our parents (and you, if you’re a parent) will agree that getting a certificate is important. People believe having a certificate, is having a safety net. You can always apply for jobs with it. You’ll never go hungry. I agree that having a certificate is an advantage. But there’s a danger: People who… Continue reading
What having a baby taught me as an entrepreneur
First – huge respect for working parents juggling their work around looking after a baby. As a recent first-time father, my whole world as an entrepreneur changed. Work became challenging, not because there wasn’t enough time, but because I can’t sit at the desk for a long time anymore. Whether you’re writing copy, building products,… Continue reading
5 Money Mindsets to Adopt as a Freelancer
Here’s a popular story: A young elephant was tied to a small stake in the ground. As a baby elephant, it is unable to lift the stake up. Eventually, the elephant learns that and stops trying. Soon, the elephant becomes an adult and gains enough strength to lift the stake. But it remains tied up… Continue reading
What I learnt doing a 100KM run (in a month)
That it’s nothing to brag about. And anyone can do it. Even you. In mid-2021, my father-in-law asked me if I’d like to join a 100KM run challenge. Not in one go. But to complete 100KM in a month. That breaks down to 3.4KM per day. Sounds doable, so I joined. I’m an okay runner…. Continue reading
Got an audience list?
Most marketing blogs I see online talk about building an audience list. “Secret to getting 1000 subscribers in 30 days.” “How to build an email list, easy” In fact, you can watch my tutorial where I teach you to get your first 100 email subscribers. BUT – very few people talk about what to do… Continue reading
Indecision will cost you more than bad decisions.
It’s estimated that the average human makes 35,000 decisions a day. No wonder some of us have indecisiveness. Which title should I use for my blog? Google ads or Facebook ads? Use green or blue color for the button on my website? Hmm, which is the best data science course. Let me do more research…. Continue reading