In July 2020 (in the midst of the RMCO), I picked up Tennis. It wasn’t an easy sport to master and even with off and on weekly sessions over nearly a year – today, I’m still very much a below-average player. And that’s development works. In all of life, there are sequential stages of growth. A… Continue reading
Disclaimer: I’m a marketer. This post is for informational purposes only and should not be considered financial advice. Consult a financial expert before making any major financial decisions. I’m probably a late majority, if not laggard – with cryptocurrency. About 3 years ago, a friend told me about Bitcoin and the blockchain. Interesting concept, I… Continue reading
This post comes from seeing too many ads that goats you to do free marketing with videos and organic posts. (And yet they buy ads to tell you that message). But this is something you must know: Free marketing does not exist. When people say they only do free marketing – what they are really… Continue reading
7.674 billion people in the world (in 2019). A woman in Syria worries about where to get food for her children tomorrow. A man in a Delhi hospital mustered all his strength for one last breath. A young executive in Kuala Lumpur wondered if he could start his own business if the company he worked… Continue reading
Ever felt like a drag having to go to the gym? Perhaps it is about getting down to work on that client project you’ve been procrastinating for days. Putting in the work is well – hard. But there’s a simple way to turn hard work into meaningful work. By changing the narrative from: I have to do… Continue reading
Search Engine Optimization (SEO) – is the process of influencing websites to show up on the search engine’s results page, following certain search queries. Notice that I said search engines. That’s because Google isn’t the only search engine. Yahoo, Bing, Baidu, Yandex, DuckDuckGo – are all search engines. The reason everyone focuses on Google is simply because… Continue reading
Recently, I taught a class on affiliate marketing, where I went through the process of creating content. Until someone asked a question. “Why create content? AI and article spinners can do a better job than humans.” What is an article spinner? An article spinner is a software that churns out seemingly ‘new’ content from existing… Continue reading
When you visit a bookstore looking for a good read – you’d stop to see ones on the Best Seller shelf. How about browsing Amazon’s ‘Best Books of the Month’? Or scrolling through the ‘Popular on Audible’ list. Because it’s a safe bet. The Best Sellers are what everyone is reading. And if everyone is… Continue reading
Life is pain, highness. Anyone who says differently is selling something. As quoted by William Goldman in the film The Princess Bride. Fairy tale wisdom – but true in every aspect. Marketers are not gullible to not know that customers generally want the easy way out. Six-pack shortcuts. 5 simple ways to market your business…. Continue reading
If I could turn back time, I would do a major in psychology. You see, as a marketer, you should first be a ‘student of markets’, not products, pricing, E-commerce or advertising. Those are important, but studying why people make decisions and buy is more crucial. Here is a list of psychological triggers – that… Continue reading