You should stop using bit.ly (and shorteners). There are many good reasons why. But let’s start with why people use shorteners anyway. Why people use shorteners Common reasons include: Beautifying extremely long links. Hidding UTM links. To track clicks and analytics for a link To deceive users clicking on the link. The problem with shortened… Continue reading
One of the best profit generators for high-end restaurants is bottled water – they come in two types. This makes it easy for waiters to ask ‘still’ or ‘sparking?’ And it becomes hard for you to say just ‘tap water’. And I find that almost every café or restaurant in Bangkok seem to take this further…. Continue reading
As you get older, birthdays feel just like any other day. You wake up, get to work and maybe have a nice dinner. Do I want it to be special? Of course! Who wouldn’t love to feel special? After all, take it as a reason to enjoy and appreciate life. I got treated today. Received… Continue reading
A Pyrrhic Victory is a victory or success won with a great expense on the victor. This expression came from King Pyrrhus of ancient Greece, who defeated the Romans in battle, which resulted in a large loss of soldiers, so much that they cannot continue to fight another battle. In short, it’s a victory not… Continue reading
We all learn things not by consuming, but by creating. I’ll give you an example. One sport that I enjoy is CrossFit. I’m not by any means a pro-CrossFit athlete, but I think I enjoy how every routine is always different every time I go back for a workout. Now as someone doing CrossFit workouts… Continue reading
Many businesses think they’re in competition with another business of the same nature. Not quite. I began experiencing this when I started marketing a few training courses by LEAD. Take, for example, a data science course. You’re a marketer who wants to sell this course. Typically, you’d scan the market for competitors who are also providing… Continue reading
The digital landscape today is filled with ads. Log on to your favourite social media platform, Facebook, Instagram, Snapchat or YouTube. Ads are everywhere. Through the years, they quickly became annoying and we started getting smarter. We install ad blockers to get less of ads that irritate us. But can we actually like ads? I believe… Continue reading
How do you tell the difference between a good digital marketer and a bad one? If you are a business or startup owner, chances are someone, an individual or agency have approached you, trying to offer their marketing services. So how do you tell if they’re experienced and is good at what they do? Simple. Tell… Continue reading
Join the class. The SEO guide for business in Malaysia at ACAT Penang, Wisma Yeap, 17th August 2016, 7pm to 10pm. Hey, I’m running a class at ACAT Penang and will be sharing some SEO strategies in 2016 to rank your business website. This should apply for businesses in Penang, Malaysia or even if you’re… Continue reading
Date: 14th July 2016 Time: 7pm – 10pm Venue: @CAT Penang, Wisma Yeap Chor Ee Buy tickets here (use ‘acatmember‘ to get 26% off): http://content-marketing-101.peatix.com/