Life is pain, highness. Anyone who says differently is selling something. As quoted by William Goldman in the film The Princess Bride. Fairy tale wisdom – but true in every aspect. Marketers are not gullible to not know that customers generally want the easy way out. Six-pack shortcuts. 5 simple ways to market your business…. Continue reading
Posts in "Marketing"
23 Psychological Triggers to Drive Action (for Marketing)
If I could turn back time, I would do a major in psychology. You see, as a marketer, you should first be a ‘student of markets’, not products, pricing, E-commerce or advertising. Those are important, but studying why people make decisions and buy is more crucial. Here is a list of psychological triggers – that… Continue reading
Manipulation vs marketing
Manipulation: Get you to buy something that you’ll regret later on. Marketing: Get you to buy something that you’ll be glad you did later on. Marketing is not to be confused with manipulation. If you don’t feel proud about your marketing, then it’s usually because of some manipulation that exists with the thing you’re marketing. Case Study… Continue reading
How To Do Video Marketing
You just hit the ‘REC’ or ‘Live’ button. They look something like this: Or this And this Is that it? Yes. But what do you say? Well, think about the value you bring with your video. Why should someone watch it? Here are some starting points to start with: Can your video entertain someone? Can… Continue reading
Selling on social media
I’ve been selling some items on Facebook Marketplaces. Actually, I’ve sold a Macbook, camera, audio gear and many things that I no longer need. I’m definitely no ‘serial’ seller who consistently sells items on platforms like Mudah.my, Marketplaces or Carousel. But through my limited years of experience selling away things I no longer need on… Continue reading
10 Tips To Improve Your E-Commerce Conversions
When I take a look at most E-commerce websites – I usually see many opportunities they can do to improve their conversions – without having to spend lots of money. That said, one of the biggest mistake most E-commerce website owners make – is the lack of visibility. That means, they don’t know what is… Continue reading
21 Growth Marketing Tactics to Implement Now
Click here to join my webinar and improve your conversions Why 21 tactics? Because I miss being 21 years old. When I was 21 years old, all I did was talk about microphones and music production. Let’s get started. Growth marketing tactics your business can, and should apply – right now. 1 – Use your… Continue reading
There’s an ad for every 4 posts on Facebook
Google ‘Social Media’. According to Wikipedia: Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks Nothing in that definition said advertising. Yet, we businesses & entrepreneurs treat social media as an avenue to spam. Businesses are told to talk… Continue reading
Putting all eggs in one basket
This post is not a rant. Rather, I want to help marketers & business owners understand – why you probably shouldn’t put all your eggs in one basket and ‘go-all-out’. Here’s a screenshot from my Amazon Associates (forAudio Mentor) account today. Tomorrow onwards (21st April), the earnings will be halved, and actually be much lesser…. Continue reading
Visual Cues in Marketing
The five human senses – sight, hearing, smell, taste, and touch. The one that is most powerful for marketing has to be sight. Here’s a story. It’s 4AM. You’re sleeping, then you hear footsteps downstairs. Your partner next to you tells you it’s just the sound of a tree branch outside and ask you to… Continue reading