Oxford (powers Google’s English dictionary), defines an influencer as a person or thing that influences another. It’s easy to think that influencers have some sort of super-power. That they stand above regular people. But look closer and you’ll see that influencers are well, regular people. They are definitely no smarter than you. Influencers are not… Continue reading →

You may have been told (most probably by a marketer) that your business needs attention. Getting attention is difficult. Well, not really. It’s actually not that hard to get attention. Here are some examples: Here’s spider man selling Teh Ais: Does that make you trust the seller better? And it’s not uncommon to see marketers… Continue reading →

How can we get more shares on Facebook? As a digital marketing agency, you get asked this question a lot. A few years back, I would have done the mistake most digital marketers do. Go back, try to figure out how to create social media photos and copy that would get many shares. Study case… Continue reading →

In 2008, I was a full-time musician and self-taught music producer. I had just recently joined BNI, a networking group and at 18 years old, became the youngest member (at that time) in the whole of Malaysia. But I didn’t join BNI just to be crowned ‘the youngest member’. I wanted to recruit students for… Continue reading →

You just paid for a $47 product. Your browser refreshes and you’re ready to get the product. But wait! A new page says you can buy an upgrade. The upgrade is worth $997 and you can get it at only $197, but only if you decide now. You took the offer. Paid for the upgrade,… Continue reading →

SEO or Search Engine Optimization is the process of influencing the position of a website on the search results page when a searcher uses a query to search. Every business with a website wants SEO. If people search for a product and finds their website, bingo! A sale is potentially made. But with competition, doing… Continue reading →

Writing an article? Here is a list of blog post title types – that will help you get lots of visits. I might add new post types and examples to this list. Make sure to bookmark this post. Let’s get started. 1 – The List Post 10 Dog Treats that Will Take Stress Away from… Continue reading →

This post comes from seeing too many ads that goats you to do free marketing with videos and organic posts. (And yet they buy ads to tell you that message). But this is something you must know: Free marketing does not exist. When people say they only do free marketing – what they are really… Continue reading →

Search Engine Optimization (SEO) – is the process of influencing websites to show up on the search engine’s results page, following certain search queries. Notice that I said search engines. That’s because Google isn’t the only search engine. Yahoo, Bing, Baidu, Yandex, DuckDuckGo – are all search engines. The reason everyone focuses on Google is simply because… Continue reading →

Recently, I taught a class on affiliate marketing, where I went through the process of creating content. Until someone asked a question. “Why create content? AI and article spinners can do a better job than humans.” What is an article spinner? An article spinner is a software that churns out seemingly ‘new’ content from existing… Continue reading →