When I take a look at most E-commerce websites – I usually see many opportunities they can do to improve their conversions – without having to spend lots of money. That said, one of the biggest mistake most E-commerce website owners make – is the lack of visibility. That means, they don’t know what is… Continue reading
Click here to join my webinar and improve your conversions Why 21 tactics? Because I miss being 21 years old. When I was 21 years old, all I did was talk about microphones and music production. Let’s get started. Growth marketing tactics your business can, and should apply – right now. 1 – Use your… Continue reading
Google ‘Social Media’. According to Wikipedia: Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks Nothing in that definition said advertising. Yet, we businesses & entrepreneurs treat social media as an avenue to spam. Businesses are told to talk… Continue reading
This post is not a rant. Rather, I want to help marketers & business owners understand – why you probably shouldn’t put all your eggs in one basket and ‘go-all-out’. Here’s a screenshot from my Amazon Associates (forAudio Mentor) account today. Tomorrow onwards (21st April), the earnings will be halved, and actually be much lesser…. Continue reading
The five human senses – sight, hearing, smell, taste, and touch. The one that is most powerful for marketing has to be sight. Here’s a story. It’s 4AM. You’re sleeping, then you hear footsteps downstairs. Your partner next to you tells you it’s just the sound of a tree branch outside and ask you to… Continue reading
FUD (Fear, Uncertainty, Doubt) is one of the oldest disinformation strategies used in advertising and marketing – to sell. Put in a layman’s explanation: Scare your audience by reaching into their fears and worries, then sell them something. Create doubt – so they buy your product instead of going to a competitor. You see it… Continue reading
RM97, RM197, RM1997. $47.90, $29.97, $4997 Here are some examples, I’ve taken (from browsing the internet just 5 mins ago): Why is everyone in love with the number 7 in pricing? Does it make people buy more? What’s the science behind it? The truth about the number 7 in pricing. It’s said that humans have… Continue reading
This came across my social wall and I noticed a few misconception around it, so I wanted to write this to explain and share my thoughts. Google announced that they hope to be making a change (within 2 years) to their popular web browser, Google Chrome – that it no longer supports third-party cookies. Firstly,… Continue reading
A Pyrrhic Victory is a victory or success won with a great expense on the victor. This expression came from King Pyrrhus of ancient Greece, who defeated the Romans in battle, which resulted in a large loss of soldiers, so much that they cannot continue to fight another battle. In short, it’s a victory not… Continue reading