You may have been told (most probably by a marketer) that your business needs attention.
Getting attention is difficult.
Well, not really.
It’s actually not that hard to get attention. Here are some examples:
Here’s spider man selling Teh Ais:
Does that make you trust the seller better?
And it’s not uncommon to see marketers run video ads with weird props these days – dressing up as a feng shui master, shaving their hair on camera, or just plain shouting at you.
Just like running up to someone well-known and asking for a selfie, you would have found out that it isn’t that difficult. Run up to them, tap them on the shoulder, request a selfie and take it. You would have gotten 10 seconds of their attention.
What businesses can do better is to build trust. The kind of attention you want is not a “hi and bye” type of attention.
People buy from people they like and trust.