You just hit the ‘REC’ or ‘Live’ button.
They look something like this:
Is that it?
But what do you say?
Well, think about the value you bring with your video. Why should someone watch it?
Here are some starting points to start with:
- Can your video entertain someone?
- Can your video teach someone something new?
- Can your video help someone solve a problem?
- Does it tell a story? (Humans love stories)
- Can your video enlighten someone?
Choose one of the above and just hit the button.
The videos you create for marketing does not have to be the best-looking videos. In fact, the best videos are usually the honest ones. The ones which are made without pretense and made-up things.
But here’s the scarier thing.
Most get nervous when it comes to hitting the button, myself included.
Afraid of creating a subpar video, producing a video no one cares about or revealing a weakness in themselves.
So instead of actually shooting a video to market themselves, they spend time searching on Google – finding tips, guides and ways to make an effective marketing video. Probably just like you – reading this post, hoping to find a video marketing tip from me. 😃
Here’s the truth for businesses – it’s scarier to be obscure (being unknown) than hitting that ‘Go live’ button.
Go hit that button.