We’ve heard it over and over again

The rich buy assets. The poor buy liabilities that they think are assets.

What if you can build assets?

Back then, for a long time as a music producer I wondered for a way to bring in consistent revenue each month.

The music industry, after all is very unpredictable. Projects come and go.

In that search, I stumbled upon producing royalty free music. Here’s one of my top-selling music piece:

Here’s another sale notification I received in my email a few days ago – for a sale of another music piece.

A sale for a license to use my music.

Best thing about royalty free music?

You don’t actually sell music. You sell the ‘license’ for people to use them in their projects. Because it’s a digital product, there’s no limit to how many times people can buy licenses to use your music.

It dawned upon me. Musicians, creatives, businesses and creators – are asset builders.

As a music producer, you can build assets by:

• Produce royalty free music.
• Create music for film.
• Create audio samples and loops.
• Sell sound effects to the film industry.
• Share your knowledge in a course and sell it.

If you’re a small business selling cookies, you can build assets by:

• Building a brand.
• Create merchandise.
• Turn your business byproducts into products.

It’s your turn. What assets are you building?