I help companies grow their revenue – with marketing.
Head of marketing at LEAD. We help individuals & companies grow.
This site is about actionable marketing lessons to help business owners and entrepreneurs. I’ve succeeded and failed at many things, and here I write about them.
Hello, my name is Reuben Ch’ng. I started my career as a musician, music producer then business owner when I started The Cat Studio. I started doing marketing for myself, learning through trial & error – before helping other businesses.
One of my earliest tactics to market my music school was to print and deliver flyers by hand. Over time, I began to do more advanced marketing.
In 2016, I joined MobileAds.com as a business development lead. Over a tenure of nearly 2 years, I helped the company secure 6-figure advertising campaigns with brands like Nandos, TNB Malaysia, and Proton, by knocking on doors. Those years built up my salesmanship.
Today, I mainly spend my time at Cat Insights, a digital marketing compan I set up to help companies grow revenue.
As a teacher I teach marketing courses at LEAD and have trained companies like MediaPrima Digital, Heineken and Capitaland. Also as head of marketing, I lead marketing for LEAD.