One of the best profit generators for high-end restaurants is bottled water – they come in two types. This makes it easy for waiters to ask ‘still’ or ‘sparking?’ And it becomes hard for you to say just ‘tap water’. And I find that almost every café or restaurant in Bangkok seem to take this further…. Continue reading
Many businesses think they’re in competition with another business of the same nature. Not quite. I began experiencing this when I started marketing a few training courses by LEAD. Take, for example, a data science course. You’re a marketer who wants to sell this course. Typically, you’d scan the market for competitors who are also providing… Continue reading
How do you tell the difference between a good digital marketer and a bad one? If you are a business or startup owner, chances are someone, an individual or agency have approached you, trying to offer their marketing services. So how do you tell if they’re experienced and is good at what they do? Simple. Tell… Continue reading
Durex is one of the many companies who utilizes content marketing very effectively. And it’s not Durex alone who is leveraging on content marketing. The question is why are these big businesses doing content marketing? Does that also mean startups and smaller businesses should look into content marketing? Why Do Content Marketing? Click here to… Continue reading
You spend hours on writing great blog posts and content. But do you spend time crafting a good headline? Probably not. Why write good headlines? Because without attractive headlines, that gets clicks from readers, nobody reads posts no matter how great it is. A headline is what people see first in any form of media,… Continue reading
If you’re a writer or blogger who writes content to make a living, you’ll know that you can’t afford to make any mistakes in your writing. Spelling or grammar errors can be very embarrassing and quickly get people to judge you as a writer, especially if you do copywriting for company profiles, voice-over scripts & blogs. Lucky for… Continue reading
I thought it was. It was something I loved doing and I founded success in using the internet to market my music school and recording studio. I tapped on into internet marketing in early 2009 when internet marketing was somewhat a new game, locally. Having built over 100 websites in the span of near 5… Continue reading
If you are subscribed to the blogs I write and work at (Audio Mentor, Jar Creations, Music Shop, etc.), you’ll notice that I use GetResponse to sent you emails. I used to send my subscribers emails with Aweber and I tried mailchimp.com for a bit before ultimately transferring all my subscribers and contacts into GetResponse…. Continue reading
So I visited the car mechanic with Joel about a week ago. Joel’s car had a radiator issue and I had to give him a lift. It amazed me how I still don’t know the mechanic’s name, despite having sent my car in for a major repair a few months back. Anyway we call him ‘Ah… Continue reading