We’ve heard it over and over again The rich buy assets. The poor buy liabilities that they think are assets. What if you can build assets? Back then, for a long time as a music producer I wondered for a way to bring in consistent revenue each month. The music industry, after all is very… Continue reading
A single point of failure (SPOF) is a computer term that refers to a part of a system that, if it fails, will stop the entire system from working. Needless to say, that’s highly undesirable in any system that needs to be reliable and predictable. Too many businesses have SPOFs Let’s take the example of… Continue reading
Disclaimer: I’m not an expert in real estate. Do correct me if some of what I said is wrong. Property agents are in huge trouble. They can’t meet prospects physically. Selling online isn’t the same as face-to-face selling. Do people want to buy properties – right now? How do property agents market themselves in the… Continue reading
The market does not reward you for having the best products or services. It rewards you for solving problems. How many entrepreneurs or startup founders have you met who proudly say: Oh! my product is better. We just rolled out a new feature, it’s 10X faster, 10X cheaper, and on and on. *snore*… The market… Continue reading
You’re quite invincible if you’re a good marketer. Every business needs a marketer (usually the founder themselves) and here are 8 ways you can make money as a marketer – right now during the pandemic and the upcoming recession. 1 – Sell digital products Digital products are my favorite. You don’t need to deal with… Continue reading
Who wouldn’t be proud to be ‘nominated’? To be part of a list, a ranking, a hierarchy. Turns out, we REALLY love lists, rankings & awards. Even better if we are part of that list. Here are some examples: Forbes 30 under 30. The top 10 billionaires. Fortune 500. We love lists and rankings for… Continue reading
One of the best profit generators for high-end restaurants is bottled water – they come in two types. This makes it easy for waiters to ask ‘still’ or ‘sparking?’ And it becomes hard for you to say just ‘tap water’. And I find that almost every café or restaurant in Bangkok seem to take this further…. Continue reading
Many businesses think they’re in competition with another business of the same nature. Not quite. I began experiencing this when I started marketing a few training courses by LEAD. Take, for example, a data science course. You’re a marketer who wants to sell this course. Typically, you’d scan the market for competitors who are also providing… Continue reading
How do you tell the difference between a good digital marketer and a bad one? If you are a business or startup owner, chances are someone, an individual or agency have approached you, trying to offer their marketing services. So how do you tell if they’re experienced and is good at what they do? Simple. Tell… Continue reading
Durex is one of the many companies who utilizes content marketing very effectively. And it’s not Durex alone who is leveraging on content marketing. The question is why are these big businesses doing content marketing? Does that also mean startups and smaller businesses should look into content marketing? Why Do Content Marketing? Click here to… Continue reading