In July 2020 (in the midst of the RMCO), I picked up Tennis. It wasn’t an easy sport to master and even with off and on weekly sessions over nearly a year – today, I’m still very much a below-average player. And that’s development works. In all of life, there are sequential stages of growth. A… Continue reading
During bad times (like right now), our lizard brain say don’t do something crazy like starting a business. “It’s too risky, and uncertain.” During good times, it says, dont start a business. Competition is fiercer than ever. Salaries are high. “Don’t be silly, it says.” There’s no better time to do what others refuse to… Continue reading
Have you come across someone who spent an entire month creating a website, polishing the landing page, perfecting the placement of the payment buttons – and then didn’t generate any sales at the end? Sometimes you don’t need the websites. Just go and sell what you offer to people in your network. Why not just…… Continue reading
Not a good idea to label a business as a one-stop-solution for customers. So you sell clothing. Electric cables too. What? You even sell cereals and eggs. You’re a one-stop-solution supermarket store! And still it doesn’t satisfy the people looking for luxury designer bags and the in-store experience of buying one. You are not a… Continue reading
We’ve heard it over and over again The rich buy assets. The poor buy liabilities that they think are assets. What if you can build assets? Back then, for a long time as a music producer I wondered for a way to bring in consistent revenue each month. The music industry, after all is very… Continue reading
A single point of failure (SPOF) is a computer term that refers to a part of a system that, if it fails, will stop the entire system from working. Needless to say, that’s highly undesirable in any system that needs to be reliable and predictable. Too many businesses have SPOFs Let’s take the example of… Continue reading
Disclaimer: I’m not an expert in real estate. Do correct me if some of what I said is wrong. Property agents are in huge trouble. They can’t meet prospects physically. Selling online isn’t the same as face-to-face selling. Do people want to buy properties – right now? How do property agents market themselves in the… Continue reading
The market does not reward you for having the best products or services. It rewards you for solving problems. How many entrepreneurs or startup founders have you met who proudly say: Oh! my product is better. We just rolled out a new feature, it’s 10X faster, 10X cheaper, and on and on. *snore*… The market… Continue reading
You’re quite invincible if you’re a good marketer. Every business needs a marketer (usually the founder themselves) and here are 8 ways you can make money as a marketer – right now during the pandemic and the upcoming recession. 1 – Sell digital products Digital products are my favorite. You don’t need to deal with… Continue reading
Who wouldn’t be proud to be ‘nominated’? To be part of a list, a ranking, a hierarchy. Turns out, we REALLY love lists, rankings & awards. Even better if we are part of that list. Here are some examples: Forbes 30 under 30. The top 10 billionaires. Fortune 500. We love lists and rankings for… Continue reading