Disclaimer: I’m not an expert in real estate. Do correct me if some of what I said is wrong. Property agents are in huge trouble. They can’t meet prospects physically. Selling online isn’t the same as face-to-face selling. Do people want to buy properties – right now? How do property agents market themselves in the… Continue reading
Posts in "Business"
So, you’re the best?
The market does not reward you for having the best products or services. It rewards you for solving problems. How many entrepreneurs or startup founders have you met who proudly say: Oh! my product is better. We just rolled out a new feature, it’s 10X faster, 10X cheaper, and on and on. *snore*… The market… Continue reading
8 Ways Marketers Can Make Money Now (MCO Side-Hustles)
You’re quite invincible if you’re a good marketer. Every business needs a marketer (usually the founder themselves) and here are 8 ways you can make money as a marketer – right now during the pandemic and the upcoming recession. 1 – Sell digital products Digital products are my favorite. You don’t need to deal with… Continue reading
I got nominated.
Who wouldn’t be proud to be ‘nominated’? To be part of a list, a ranking, a hierarchy. Turns out, we REALLY love lists, rankings & awards. Even better if we are part of that list. Here are some examples: Forbes 30 under 30. The top 10 billionaires. Fortune 500. We love lists and rankings for… Continue reading
Still or Sparkling?
One of the best profit generators for high-end restaurants is bottled water – they come in two types. This makes it easy for waiters to ask ‘still’ or ‘sparking?’ And it becomes hard for you to say just ‘tap water’. And I find that almost every café or restaurant in Bangkok seem to take this further…. Continue reading
Who are you really in competition with
Many businesses think they’re in competition with another business of the same nature. Not quite. I began experiencing this when I started marketing a few training courses by LEAD. Take, for example, a data science course. You’re a marketer who wants to sell this course. Typically, you’d scan the market for competitors who are also providing… Continue reading
It’s Time To Kill Digital Marketers
How do you tell the difference between a good digital marketer and a bad one? If you are a business or startup owner, chances are someone, an individual or agency have approached you, trying to offer their marketing services. So how do you tell if they’re experienced and is good at what they do? Simple. Tell… Continue reading
Why Businesses Like Durex Are Doing Content Marketing & Why You Should Too
Durex is one of the many companies who utilizes content marketing very effectively. And it’s not Durex alone who is leveraging on content marketing. The question is why are these big businesses doing content marketing? Does that also mean startups and smaller businesses should look into content marketing? Why Do Content Marketing? Click here to… Continue reading
How To Write Blog Headlines That Sell Like A Boss
You spend hours on writing great blog posts and content. But do you spend time crafting a good headline? Probably not. Why write good headlines? Because without attractive headlines, that gets clicks from readers, nobody reads posts no matter how great it is. A headline is what people see first in any form of media,… Continue reading
Content Marketer? You Need This Writing Tool
If you’re a writer or blogger who writes content to make a living, you’ll know that you can’t afford to make any mistakes in your writing. Spelling or grammar errors can be very embarrassing and quickly get people to judge you as a writer, especially if you do copywriting for company profiles, voice-over scripts & blogs. Lucky for… Continue reading