How can we get more shares on Facebook?

As a digital marketing agency, you get asked this question a lot.

A few years back, I would have done the mistake most digital marketers do. Go back, try to figure out how to create social media photos and copy that would get many shares. Study case studies. Find out why people shared them. Copy it.

But it’s simple.

No one shares things that are good for you.

People share things that are good for them.

No one shared Clubhouse because it was good for Paul Davidson.  They shared it because it was good for them. The attention, spotlight, and the feeling of being seen.

Now, perhaps you’d like to change your social media pitch for your client tomorrow.