Posts in "Uncategorized"
Mentor vs Coach
I think people who teach and guide have to define their roles. For a long time, I saw myself as a mentor. Well, I even run a site called Audio Mentor. What’s the difference? To the receiving end: A mentor is someone who does something better than you, because she has done it longer than… Continue reading
Study Notes: Marketing questions when building a product/service
Much of marketing is understanding who your product is for and what changes it does for them. What we can do is start by asking questions. Here goes: What do you make? What is it called? How much does it cost? Who did you make it for? What problem do you solve for your audience?… Continue reading
Birthday reflection: 20 lessons on marketing
I turned 30 a week ago! It made me reflect my 20s, and I so, in this post I wanted to share 20 key marketing and business lessons I’ve learned: 1 – Marketing is perception. Wine tastes better in an expensive glass. Or does it? The better question: How do you market expensive wine glasses?… Continue reading
Going ‘Live’
Today we put together a live-streaming setup, combining a high-quality video and screencast that we’ve been wanting to – for months. We got it right, today. Our main equipments were: Sony A6400 Blackmagic Design ATEM Mini Rode Wireless Go And you definitely need two computers to do effective streaming (my mistake last time) Take a… Continue reading
My pet peeve with bit.ly (and shorteners)
You should stop using bit.ly (and shorteners). There are many good reasons why. But let’s start with why people use shorteners anyway. Why people use shorteners Common reasons include: Beautifying extremely long links. Hidding UTM links. To track clicks and analytics for a link To deceive users clicking on the link. The problem with shortened… Continue reading