Much of marketing is understanding who your product is for and what changes it does for them.
What we can do is start by asking questions.
- What do you make?
- What is it called?
- How much does it cost?
- Who did you make it for?
- What problem do you solve for your audience?
- What problems do you create for the audience who are not your customers yet?
- How do you reach your intended audience?
- What do you promise your audience? (In return for usually their money)
- Who are the competitors?
- How do you separate yourself from competitors? “We provide good service” is not good enough. Good service/product is expected of all businesses. Be more specific.
- Why would customers buy from you?
- Will your customers miss you if you were gone, tomorrow?
- What the demographics of your audience?
- What is the psychographics of their audience market?
- When your friends introduce your business to someone. What do they say?
- Ask a friend who knows what you do. What would they say your business is for?
- What would you change to justify charging twice as much for your product/service?
- Write down a list of marketing tactics you have tried to reach new customers.
- What has worked? (Double down on that)
- What has not worked? (Is there a way to tweak an approach?)
- Write down the list of marketing assets that you own. (Email list, Facebook group, distribution arm, etc.)
- Are you a direct marketer or brand marketer?
- What change do you want to make in your customers?