The market does not reward you for having the best products or services. It rewards you for solving problems. How many entrepreneurs or startup founders have you met who proudly say: Oh! my product is better. We just rolled out a new feature, it’s 10X faster, 10X cheaper, and on and on. *snore*… The market… Continue reading
Speak about a Clickbait. Hello and welcome to my blog. And the truth is, you could do it too! Just watch the video below: Not everybody does this of course. But how many times have you seen people screenshot their payments online – and then say they can teach you the same? All I’m saying… Continue reading
This post is not a rant. Rather, I want to help marketers & business owners understand – why you probably shouldn’t put all your eggs in one basket and ‘go-all-out’. Here’s a screenshot from my Amazon Associates (forAudio Mentor) account today. Tomorrow onwards (21st April), the earnings will be halved, and actually be much lesser…. Continue reading
The five human senses – sight, hearing, smell, taste, and touch. The one that is most powerful for marketing has to be sight. Here’s a story. It’s 4AM. You’re sleeping, then you hear footsteps downstairs. Your partner next to you tells you it’s just the sound of a tree branch outside and ask you to… Continue reading
You’re quite invincible if you’re a good marketer. Every business needs a marketer (usually the founder themselves) and here are 8 ways you can make money as a marketer – right now during the pandemic and the upcoming recession. 1 – Sell digital products Digital products are my favorite. You don’t need to deal with… Continue reading
FUD (Fear, Uncertainty, Doubt) is one of the oldest disinformation strategies used in advertising and marketing – to sell. Put in a layman’s explanation: Scare your audience by reaching into their fears and worries, then sell them something. Create doubt – so they buy your product instead of going to a competitor. You see it… Continue reading
RM97, RM197, RM1997. $47.90, $29.97, $4997 Here are some examples, I’ve taken (from browsing the internet just 5 mins ago): Why is everyone in love with the number 7 in pricing? Does it make people buy more? What’s the science behind it? The truth about the number 7 in pricing. It’s said that humans have… Continue reading
Perhaps the reason that we don’t appear as an interesting person to others is that we didn’t show enough interest. People will forget what you say, people will forget what you did, but people will never forget how you made them feel. Maya Angelou Go to a networking event. Talk to people. And how would… Continue reading
The ability to reframe your mindset towards doing things is pretty powerful. Ahh shit, I have to finish my homework. Damn, the client is asking for ANOTHER design change, I have to do it. Sigh, I have to work out again today. When we start saying ‘I have to’, it’s when we are taking being… Continue reading
The golden advice is to set goals. You find it being repeated in leadership and entrepreneurship programs. Everyone seems to ask you to set goals. Some common examples: Our company’s goal is to hit a $5,000,000 revenue this year. Our marketing goal is to hit 10,000 subscribers. My goal is to lose 10kg at the… Continue reading