I turned 30 a week ago! It made me reflect my 20s, and I so, in this post I wanted to share 20 key marketing and business lessons I’ve learned: 1 – Marketing is perception. Wine tastes better in an expensive glass. Or does it? The better question: How do you market expensive wine glasses?… Continue reading
Posts by "reubenchng"
Have guts?
Humans crave validation. When put effort into creating something, we want to be acknowledged for the hard work we have put in. So we rush out to share our work and thoughts to the world. These days – they are usually done as a social media post. Then we wait for feedback, craving for that… Continue reading
Always be building assets
We’ve heard it over and over again The rich buy assets. The poor buy liabilities that they think are assets. What if you can build assets? Back then, for a long time as a music producer I wondered for a way to bring in consistent revenue each month. The music industry, after all is very… Continue reading
How To Do Video Marketing
You just hit the ‘REC’ or ‘Live’ button. They look something like this: Or this And this Is that it? Yes. But what do you say? Well, think about the value you bring with your video. Why should someone watch it? Here are some starting points to start with: Can your video entertain someone? Can… Continue reading
Selling on social media
I’ve been selling some items on Facebook Marketplaces. Actually, I’ve sold a Macbook, camera, audio gear and many things that I no longer need. I’m definitely no ‘serial’ seller who consistently sells items on platforms like Mudah.my, Marketplaces or Carousel. But through my limited years of experience selling away things I no longer need on… Continue reading
Embrace the label
“Hi, nice to meet you – my name is Reuben. I’m head of marketing at LEAD and I help individuals grow. What is your name”? Oh hey, my name is ____ and I am _____. Labelling yourself. How do you introduce yourself? Forget the elevator pitch. What do you ‘label’ yourself as? Whatever you said,… Continue reading
Going ‘Live’
Today we put together a live-streaming setup, combining a high-quality video and screencast that we’ve been wanting to – for months. We got it right, today. Our main equipments were: Sony A6400 Blackmagic Design ATEM Mini Rode Wireless Go And you definitely need two computers to do effective streaming (my mistake last time) Take a… Continue reading
Single point of failure (what businesses can learn)
A single point of failure (SPOF) is a computer term that refers to a part of a system that, if it fails, will stop the entire system from working. Needless to say, that’s highly undesirable in any system that needs to be reliable and predictable. Too many businesses have SPOFs Let’s take the example of… Continue reading
10 Tips To Improve Your E-Commerce Conversions
When I take a look at most E-commerce websites – I usually see many opportunities they can do to improve their conversions – without having to spend lots of money. That said, one of the biggest mistake most E-commerce website owners make – is the lack of visibility. That means, they don’t know what is… Continue reading
10X your productivity with this hack (Guaranteed)
Were you hoping to find a list of productivity tips or a top 5 productivity tools to use today – in a post by Reuben? No! This blog is about getting things done. And I’m here to help you do more. Increase your productivity this week (guaranteed method) Step 1 – Install this browser extension, News Feed… Continue reading