Changing the narrative

Ever felt like a drag having to go to the gym?

Perhaps it is about getting down to work on that client project you’ve been procrastinating for days.

Putting in the work is well – hard.

But there’s a simple way to turn hard work into meaningful work.

By changing the narrative from:

have to do X


I get to do X.

I get to go to the gym. No, I don’t have to write for my client. I get to write for my client and do my best work.

Suddenly, you feel grateful. A world new world of appreciation opens up.

So thank you – clients, partners, and people around me for trusting me with your work. I get to do it for you.

Just like writing this post and sharing this with you. I get to do it.

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