This post comes from seeing too many ads that goats you to do free marketing with videos and organic posts. (And yet they buy ads to tell you that message). But this is something you must know: Free marketing does not exist. When people say they only do free marketing – what they are really… Continue reading
Stories
Why do people still litter?
7.674 billion people in the world (in 2019). A woman in Syria worries about where to get food for her children tomorrow. A man in a Delhi hospital mustered all his strength for one last breath. A young executive in Kuala Lumpur wondered if he could start his own business if the company he worked… Continue reading
Changing the narrative
Ever felt like a drag having to go to the gym? Perhaps it is about getting down to work on that client project you’ve been procrastinating for days. Putting in the work is well – hard. But there’s a simple way to turn hard work into meaningful work. By changing the narrative from: I have to do… Continue reading
Doing SEO
Search Engine Optimization (SEO) – is the process of influencing websites to show up on the search engine’s results page, following certain search queries. Notice that I said search engines. That’s because Google isn’t the only search engine. Yahoo, Bing, Baidu, Yandex, DuckDuckGo – are all search engines. The reason everyone focuses on Google is simply because… Continue reading
Avoiding Spinners
Recently, I taught a class on affiliate marketing, where I went through the process of creating content. Until someone asked a question. “Why create content? AI and article spinners can do a better job than humans.” What is an article spinner? An article spinner is a software that churns out seemingly ‘new’ content from existing… Continue reading
Best Sellers
When you visit a bookstore looking for a good read – you’d stop to see ones on the Best Seller shelf. How about browsing Amazon’s ‘Best Books of the Month’? Or scrolling through the ‘Popular on Audible’ list. Because it’s a safe bet. The Best Sellers are what everyone is reading. And if everyone is… Continue reading
Marketers make it seem easy
Life is pain, highness. Anyone who says differently is selling something. As quoted by William Goldman in the film The Princess Bride. Fairy tale wisdom – but true in every aspect. Marketers are not gullible to not know that customers generally want the easy way out. Six-pack shortcuts. 5 simple ways to market your business…. Continue reading
23 Psychological Triggers to Drive Action (for Marketing)
If I could turn back time, I would do a major in psychology. You see, as a marketer, you should first be a ‘student of markets’, not products, pricing, E-commerce or advertising. Those are important, but studying why people make decisions and buy is more crucial. Here is a list of psychological triggers – that… Continue reading
Bad time to start a business
During bad times (like right now), our lizard brain say don’t do something crazy like starting a business. “It’s too risky, and uncertain.” During good times, it says, dont start a business. Competition is fiercer than ever. Salaries are high. “Don’t be silly, it says.” There’s no better time to do what others refuse to… Continue reading
Hiring a WordPress developer and marketer
It’s Reuben and I’m head of marketing at LEAD, founder at Cat Insights. When we started LEAD – we were extremely scrappy. To market courses, we relied on platforms such as Eventbrite, Peatix. To deliver content, we made use of Facebook groups. Recently, we’ve been creating more content and building more solutions for our customers. To… Continue reading