Like many people, I’m part of many Whatsapp groups. This morning, in a group filled with mostly high schoolmates, a friend asked if anyone knew what a high CT value meant. Someone close to him contracted COVID-19, and her PCR test returned a high CT value. The group returned a few answers. And then just… Continue reading
Stories
Influencer vs Content Creator
Oxford (powers Google’s English dictionary), defines an influencer as a person or thing that influences another. It’s easy to think that influencers have some sort of super-power. That they stand above regular people. But look closer and you’ll see that influencers are well, regular people. They are definitely no smarter than you. Influencers are not… Continue reading
You’re in control.
I usually get emails from prospects asking if joining a course will help them get a job. What a question. Like asking if buying a pair of shoes will make me runner – no. A tweet by Naval makes a good reminder: Doctors won’t make you healthy. Fitness coaches won’t make you fit. Gurus won’t… Continue reading
Why ‘Netflix’ for Learning Wouldn’t Work
How many courses have you bought from Udemy, still sit there – untouched from years ago? In just the past 12 months, I’ve bought many courses. Some of them on top of my mind are: Masterclass Udemy Story Skills Workshop by Akimbo Domestika God Tier Ads (for Google Ads) TheFutur Monthly1K Equities Tracker and more…… Continue reading
How to build trust
Trust grows as the rate of a coconut tree, and falls with the speed of a coconut. We want people to trust us. But how do we get people to trust us? “You’ll like the food, trust me!” Only that trust is not built by shouting the statement. A friend visited me in KL. “Where… Continue reading
Trust is better than attention
You may have been told (most probably by a marketer) that your business needs attention. Getting attention is difficult. Well, not really. It’s actually not that hard to get attention. Here are some examples: Here’s spider man selling Teh Ais: Does that make you trust the seller better? And it’s not uncommon to see marketers… Continue reading
Renter vs Owner
Yesterday, near midnight – I was in bed, chatting with a friend on WhatsApp when my messages didn’t seem to send anymore. Must be my internet, I thought. I shrugged it off, turn over on my side to talk to my wife, then did a bit of reading before going to sleep. Ding! Just before… Continue reading
How to get more shares on Facebook
How can we get more shares on Facebook? As a digital marketing agency, you get asked this question a lot. A few years back, I would have done the mistake most digital marketers do. Go back, try to figure out how to create social media photos and copy that would get many shares. Study case… Continue reading
How I Started Affiliate Marketing (It’s not because of $$)
In 2008, I was a full-time musician and self-taught music producer. I had just recently joined BNI, a networking group and at 18 years old, became the youngest member (at that time) in the whole of Malaysia. But I didn’t join BNI just to be crowned ‘the youngest member’. I wanted to recruit students for… Continue reading
Should I build a funnel?
You just paid for a $47 product. Your browser refreshes and you’re ready to get the product. But wait! A new page says you can buy an upgrade. The upgrade is worth $997 and you can get it at only $197, but only if you decide now. You took the offer. Paid for the upgrade,… Continue reading