Life is pain, highness. Anyone who says differently is selling something. As quoted by William Goldman in the film The Princess Bride. Fairy tale wisdom – but true in every aspect. Marketers are not gullible to not know that customers generally want the easy way out. Six-pack shortcuts. 5 simple ways to market your business…. Continue reading
Stories
23 Psychological Triggers to Drive Action (for Marketing)
If I could turn back time, I would do a major in psychology. You see, as a marketer, you should first be a ‘student of markets’, not products, pricing, E-commerce or advertising. Those are important, but studying why people make decisions and buy is more crucial. Here is a list of psychological triggers – that… Continue reading
Bad time to start a business
During bad times (like right now), our lizard brain say don’t do something crazy like starting a business. “It’s too risky, and uncertain.” During good times, it says, dont start a business. Competition is fiercer than ever. Salaries are high. “Don’t be silly, it says.” There’s no better time to do what others refuse to… Continue reading
Hiring a WordPress developer and marketer
It’s Reuben and I’m head of marketing at LEAD, founder at Cat Insights. When we started LEAD – we were extremely scrappy. To market courses, we relied on platforms such as Eventbrite, Peatix. To deliver content, we made use of Facebook groups. Recently, we’ve been creating more content and building more solutions for our customers. To… Continue reading
Manipulation vs marketing
Manipulation: Get you to buy something that you’ll regret later on. Marketing: Get you to buy something that you’ll be glad you did later on. Marketing is not to be confused with manipulation. If you don’t feel proud about your marketing, then it’s usually because of some manipulation that exists with the thing you’re marketing. Case Study… Continue reading
Being specific
Consider these questions: Are there any questions? Is there anything I can do to help you? Those are bad unspecific questions that often lead to no questions being asked and no help needed. Yet, presenters ask that question all the time at the end of their presentations. A great tactic – is to be specific…. Continue reading
Study Notes: Marketing questions when building a product/service
Much of marketing is understanding who your product is for and what changes it does for them. What we can do is start by asking questions. Here goes: What do you make? What is it called? How much does it cost? Who did you make it for? What problem do you solve for your audience?… Continue reading
Hiding behind webpages
Have you come across someone who spent an entire month creating a website, polishing the landing page, perfecting the placement of the payment buttons – and then didn’t generate any sales at the end? Sometimes you don’t need the websites. Just go and sell what you offer to people in your network. Why not just…… Continue reading
Dangers of social conformity
Social conformity is a type of social influence where people change their behavior, belief, or action – to fit in with a group. The latest example: Suddenly everyone you know on Facebook started creating avatar versions of themselves. It’s probably harmless, but if you look at it from a big picture – it’s a social… Continue reading
One-stop-solution
Not a good idea to label a business as a one-stop-solution for customers. So you sell clothing. Electric cables too. What? You even sell cereals and eggs. You’re a one-stop-solution supermarket store! And still it doesn’t satisfy the people looking for luxury designer bags and the in-store experience of buying one. You are not a… Continue reading