Manipulation vs marketing

Manipulation: Get you to buy something that you’ll regret later on.

Marketing: Get you to buy something that you’ll be glad you did later on.

Marketing is not to be confused with manipulation.

If you don’t feel proud about your marketing, then it’s usually because of some manipulation that exists with the thing you’re marketing.

Case Study – I’ve not yet seen someone feel bad telling others about Playstation 5. (When you spread news, you’re essentially marketing too.)


The Headline Kit is a product I know you’ll be glad you bought.

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