Disclaimer: I’m not an expert in real estate. Do correct me if some of what I said is wrong. Property agents are in huge trouble. They can’t meet prospects physically. Selling online isn’t the same as face-to-face selling. Do people want to buy properties – right now? How do property agents market themselves in the… Continue reading
Posts by "reubenchng"
There’s an ad for every 4 posts on Facebook
Google ‘Social Media’. According to Wikipedia: Social media are interactive computer-mediated technologies that facilitate the creation or sharing of information, ideas, career interests and other forms of expression via virtual communities and networks Nothing in that definition said advertising. Yet, we businesses & entrepreneurs treat social media as an avenue to spam. Businesses are told to talk… Continue reading
So, you’re the best?
The market does not reward you for having the best products or services. It rewards you for solving problems. How many entrepreneurs or startup founders have you met who proudly say: Oh! my product is better. We just rolled out a new feature, it’s 10X faster, 10X cheaper, and on and on. *snore*… The market… Continue reading
How I made USD31,398,100 online
Speak about a Clickbait. Hello and welcome to my blog. And the truth is, you could do it too! Just watch the video below: Not everybody does this of course. But how many times have you seen people screenshot their payments online – and then say they can teach you the same? All I’m saying… Continue reading
Putting all eggs in one basket
This post is not a rant. Rather, I want to help marketers & business owners understand – why you probably shouldn’t put all your eggs in one basket and ‘go-all-out’. Here’s a screenshot from my Amazon Associates (forAudio Mentor) account today. Tomorrow onwards (21st April), the earnings will be halved, and actually be much lesser…. Continue reading
Visual Cues in Marketing
The five human senses – sight, hearing, smell, taste, and touch. The one that is most powerful for marketing has to be sight. Here’s a story. It’s 4AM. You’re sleeping, then you hear footsteps downstairs. Your partner next to you tells you it’s just the sound of a tree branch outside and ask you to… Continue reading
8 Ways Marketers Can Make Money Now (MCO Side-Hustles)
You’re quite invincible if you’re a good marketer. Every business needs a marketer (usually the founder themselves) and here are 8 ways you can make money as a marketer – right now during the pandemic and the upcoming recession. 1 – Sell digital products Digital products are my favorite. You don’t need to deal with… Continue reading
Using FUD Marketing during a pandemic.
FUD (Fear, Uncertainty, Doubt) is one of the oldest disinformation strategies used in advertising and marketing – to sell. Put in a layman’s explanation: Scare your audience by reaching into their fears and worries, then sell them something. Create doubt – so they buy your product instead of going to a competitor. You see it… Continue reading
Why the ‘7’ in Pricing
RM97, RM197, RM1997. $47.90, $29.97, $4997 Here are some examples, I’ve taken (from browsing the internet just 5 mins ago): Why is everyone in love with the number 7 in pricing? Does it make people buy more? What’s the science behind it? The truth about the number 7 in pricing. It’s said that humans have… Continue reading
To be interesting, be interested.
Perhaps the reason that we don’t appear as an interesting person to others is that we didn’t show enough interest. People will forget what you say, people will forget what you did, but people will never forget how you made them feel. Maya Angelou Go to a networking event. Talk to people. And how would… Continue reading