During bad times (like right now), our lizard brain say don’t do something crazy like starting a business. “It’s too risky, and uncertain.” During good times, it says, dont start a business. Competition is fiercer than ever. Salaries are high. “Don’t be silly, it says.” There’s no better time to do what others refuse to… Continue reading
Date archives "November 2020"
Hiring a WordPress developer and marketer
It’s Reuben and I’m head of marketing at LEAD, founder at Cat Insights. When we started LEAD – we were extremely scrappy. To market courses, we relied on platforms such as Eventbrite, Peatix. To deliver content, we made use of Facebook groups. Recently, we’ve been creating more content and building more solutions for our customers. To… Continue reading
Manipulation vs marketing
Manipulation: Get you to buy something that you’ll regret later on. Marketing: Get you to buy something that you’ll be glad you did later on. Marketing is not to be confused with manipulation. If you don’t feel proud about your marketing, then it’s usually because of some manipulation that exists with the thing you’re marketing. Case Study… Continue reading
Being specific
Consider these questions: Are there any questions? Is there anything I can do to help you? Those are bad unspecific questions that often lead to no questions being asked and no help needed. Yet, presenters ask that question all the time at the end of their presentations. A great tactic – is to be specific…. Continue reading