If I could turn back time, I would do a major in psychology.
You see, as a marketer, you should first be a ‘student of markets’, not products, pricing, E-commerce or advertising. Those are important, but studying why people make decisions and buy is more crucial.
Here is a list of psychological triggers – that would trigger action.
Use them with your marketing sparingly.
- Feeling of involvement/ownership
- Value and Proof of Value
- Purchase justification
- Establish Conviction (Feeling of guilt)
- Nature of Product
- Current Fads
- Desire to Belong
- Desire to Collect
- FOMO (Fear of missing out)
- Sense of Urgency
- Instant Gratification
- Exclusivity, Rarity or Uniqueness
- Human Relationships