If I could turn back time, I would do a major in psychology.

You see, as a marketer, you should first be a ‘student of markets’, not products, pricing, E-commerce or advertising. Those are important, but studying why people make decisions and buy is more crucial.

Here is a list of psychological triggers – that would trigger action.

Use them with your marketing sparingly.

1. Feeling of involvement/ownership
2. Honesty
3. Integrity
4. Credibility
5. Value and Proof of Value
6. Purchase justification
7. Greed
8. Establish Conviction (Feeling of guilt)
9. Nature of Product
10. Current Fads
11. Timing
12. Desire to Belong
13. Desire to Collect
14. Curiosity
15. FOMO (Fear of missing out)
16. Sense of Urgency
17. Instant Gratification
18. Exclusivity, Rarity or Uniqueness
19. Simplicity
20. Human Relationships
21. Specificity
22. Familiarity
23. Hope