Social conformity is a type of social influence where people change their behavior, belief, or action – to fit in with a group. The latest example: Suddenly everyone you know on Facebook started creating avatar versions of themselves. It’s probably harmless, but if you look at it from a big picture – it’s a social… Continue reading
Date archives "September 2020"
One-stop-solution
Not a good idea to label a business as a one-stop-solution for customers. So you sell clothing. Electric cables too. What? You even sell cereals and eggs. You’re a one-stop-solution supermarket store! And still it doesn’t satisfy the people looking for luxury designer bags and the in-store experience of buying one. You are not a… Continue reading
Birthday reflection: 20 lessons on marketing
I turned 30 a week ago! It made me reflect my 20s, and I so, in this post I wanted to share 20 key marketing and business lessons I’ve learned: 1 – Marketing is perception. Wine tastes better in an expensive glass. Or does it? The better question: How do you market expensive wine glasses?… Continue reading