Grabies was producing an explainer video on how the app works and needed sound production. After some discussion of the target markets, a voice talent was brought in the recording studio for some voice over recordings. We wanted an American sounding voice over as the app was to be made to be of international value.

After the voice over was done and confirmed, the focus on the music composition was next. A catchy and happy sounding music was composed to picture for the video. With some sound effects and foley recording added as well to match the animations on picture, we finally finished the final product after few rounds of mixing and mastering to match to broadcast quality levels. Sound representation have to be clear across devices as it was understood that most users would watch the video on a phone or tablet.

Watch the final end product below